The Wonders of the World event, held by TELUS during the Calgary Stampede, included an interactive installation inside a specially built igloo where participants experienced an interactive journey with the help of their cel phones and the mobile app.
The Igloo, with it’s 360 degree screen was an immersive experience for the participants where they interacted between the screen inside the igloo and their phones to participate.
The client, in this case the people behind the event, wanted to have a piece that would help the audience feel immersed in the experience before the actual game started, while keeping the look and feel of the event’s imagery and TELUS’ brand.
Some of the challenges we had included coordinating with the interaction team to see how and when was this piece going to be played so it would be a smooth transition between the video and the interaction aspect of the experience, and also, coordinating with the company who built the igloo to determine the screen sizes, aspect ratios, an efficient way to create the piece as a 360 degree panorama, and finally delivering the assets in their requested format and video codec.
I decided to create an animation using the specific critters and elements that were already being used by the event, in this case, The Cactus flower and the Butterfly critter.
In order to create the experience as immersive as possible, I decided to treat the igloo as a one single screen instead of the five separate ones that create the actual inside of the igloo.
The animation was simple, having butterflies flying around the igloo; this helps the audience to feel not only inside the physical space but also surrounded by it and the animation.
During some of the iterations, we had a moving background, which gave the impression of the igloo breathing as it’s own entity.
During the tests before the event this proved to be dizzying to some of the older members of the audience, which we had to keep in mind as during the event they were expecting a wide spectrum of audience, varying in both gender and age.
In the end, the piece was a cohesive way to bring the printed materials that were shown outside the igloo to the inside, while giving them some life and movement.
The following video was recorded during the first screening test at the igloo with the final installment
Co-lateral Assets
These two clips were created to promote two specific prices in which the winner had the opportunity to meet either Blake Shelton or Katie Perry.
Early Elements and concepts
Some of the early concepts included using the shape of the individual pieces that create the igloo inside the screens in order to generate a triangular grid that would "breathe" across the screens.
